LEGO Build Together

Posted by DylanAbruscato at 8:21 PM


I was watching TV before and came across this commercial for LEGO build together. It got me thinking about our LEGO exercise, and how many of us did not think that it was such a good idea. Some said they did not see fathers and sons being able to work together on the computer program, and some said that they could not see kids buying their creations online and rebuilding them. This new ad campaign (called Build Together), shows a father and son working on a LEGO project. I think that this was put into place as a way to reinforce the idea of a father building with his son, or a son building with his father. It seems to me that LEGO was well-aware of the difficulties we were raising as a class, and as a result, but these commercials into place.

 

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4 comments:

  1. Aric Rindfleisch said... November 28, 2010 at 11:24 PM

    Nice commercial! I agree...it is easy to see how this campaign can be shifted towards the digital realm in which father and son (or mother and daughter) sit down and design their own Lego masterpiece.  

  2. dylanml said... November 30, 2010 at 11:55 AM

    I believe that there is something distinct about physically building something that elicits a real feeling of satisfaction and facilitates a strong bond between people working on some project together. I am not sure if this feeling can be replicated via a virtual build, but maybe for children growing up today, it is equally as satisfying, and they can get into the "flow" through using computer programs.  

  3. Talia said... November 30, 2010 at 2:16 PM

    I think it is also important to note the age of the child in this commercial. Many of the concerns we brought up in class had to do with collaboration with parents and kids at a certain age. While the kid in the ad is a perfect age to be participating in this activity, there is a fine line. The range in which a kid might enjoy doing these activities with his father must be taken into consideration. This commercial by LEGO is also beneficial because it shows parents the right age to be doing these activities with their children.  

  4. Josh said... November 30, 2010 at 4:43 PM

    I found this commercial to be rather incomplete. It only offered the notion that a father and son could create together using legos. It did really promote a child excited to use the product or an adult. It did not offer any information regarding purchasing of the product too. The only message that can be taken from the commercial that relates to class is that legos can foster creativity and are a toolkit for innovation.

    With regard to lego digital design, I believe it is completely separate from the toys. I believe the basic lego blocks are designed for a much younger age group and that digital design can target that lost gap of pre-teen adolescents who view playing with lego blocks as uncool. Legos was very innovative with their launch of lego digital design. It is a bridge for legos to connect with an age group who is just beginning to learn about technology and computers. A group whose mindset is more creative and ADD esque that a basic lego design set could not contain.  

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