Although augmented reality technology has been around for a while, it appears as if it's going to be taking a huge leap in the very near future. According to an article by Wired, gaming giant Nintendo has been developing and is in the finalizing stages of launching a series of augmented reality games. A list of the potential games is given toward the end of the article.

More curious than the release of the games are the marketing implications affiliated with said release. How, in the future, will this spill over into our day-to-day lives, if at all? How will this affect the way people collect and gather information? Is this, in fact, an "augmented" reality, or does it come at the sacrifice of personal interaction? Only time will tell.

Noreena Hertz discusses the idea of ignorance in following experts and the value of non-expert ideas and opinions. If you can become an expert overtime, experts can become average thinkers as well. I agree with Noreena that we need to be cautious and aware of what we believe to be true, and what we believe to be expert sources. Is it safe to follow the advice of an "expert?" Does classification of an expert evolve as fast as expertise and knowledge in the industry?


Est. 2008 | Aric Rindfleisch | Wisconsin School of Business | Banner Image by Bruce Fritz