WisconsInnovation

Twitter Joins Facebook, Google, Launches 'Brand Pages' for Marketers | Digital - Advertising Age: Twitter is looking to strengthen its relationship with advertisers by launching brand pages that will be unveiled today as part of a more comprehensive redesign.

Twitter's existing brand pages have been under the radar, especially compared with the buildup around Google brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that he's spent the better part of the past year meeting with chief marketing officers, and brand pages were a recurring and frequent request.

Wendy's Note: Nope I wasn't on the list of partners to get access to the Brand Pages but I did get on the #newnewtwitter version right away. This really isn't innovation, its also ran to copy Google+ and Facebook.  I am waiting for Twitter to really take the next big leap to incorporate the next new idea. Something that someone hasn't done yet.

Here are the companies who were in the initial launch:

Twitter is launching brand pages with 21 marketers: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell , Disney, General Electric, Hewlett-Packard, Intel, JetBlue, Kia, McDonald's, Nike , PepsiCo, Staples, Verizon Communications Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures, specifically for the release of "Mission: Impossible -- Ghost Protocol." It has also partnered with some charities and individuals that it hasn't disclosed. 

 Do you suppose the only way for innovation is to create a new brand and separate from the existing Twitter?

I found this article very interesting and thought it was relevant to post it on the blog. RockMelt is the newest Internet browser (Safari, Firefox, IE, Google Chrome) and it offers some really innovative features. Instead of having the go to a social networking site like Facebook or Twitter, RockMelt has sidebars with these applications already built in. While you surf the Web at your leisure, you can simultaneously access all features of Facebook (chat, posts, photos, etc.) and Twitter. You can also subscribe to other websites like CNN or NYTimes. Whenever a new article is written, you receive a notification. RockMelt brings the media to you rather than you having to go out and search for it. I encourage everyone to check it out. Currently it is invite only, but send me (Evan Diamond) a Facebook message and I can send invitations. Thanks!

This subject is particularly relevant for most the students on this blog because we are either looking for jobs/internships or have been recently hired...

I found an article at www.bankrate.com about innovative job search strategies. One of the strategies that was mentioned was using Facebook to connect with potential employers. One freelance writer placed an advertisement on Facebook in which she simply said 'I want to work for Harper Collins, can you help me?' Along with the ad she included a link that took the reader directly to her resume. Although the writer didn't get a gig with Harper Collins, she did get connected with about 100 people in a 2 week span, and even received a job offer from one. Instead of searching for someone who would take her, she instead had potential employers doing the work and looking at her qualfications and connecting her.

I think that the article and innovative strategy to find a job is thought provoking. Obviously this is not the most direct way into a specific company, but it is a creative way to potentially meet someone in the industry, or network with people who know people. At the very least it shows that perhaps trying something new in the job search and wandering off the beaten path can be a good thing, as it is a way to sepate yourself from the other 100 resumes in a dusty pile in the Recruiting Directors office.

I was conducting research on the topic of Internet marketing in the era of Web 2.0, and I ran across some interesting data points. In the early years of Web growth, ad-supported news content and consumer e-mail were the two greatest drivers of the top global Web sites such as Yahoo!. But trends such as social networking and blogging have changed this dynamic.

Two data points speak to how much this has changed -- especially with respect to how much customer co-creation is driving the future of the Web:

> Growth among traditional, ad-driven news sites is flat: "[O]nline news audience growth is flat and the market is highly fragmented, with nearly one-half of traffic going to sites that are below the top 100 news sites," according to a press release from technology industry analyst firm Jupiter Research from March of this year. And this is even as the number of Web sites globally continues to grow at a rediculous pace.

> Participation dominates the top global Web sites: Among the top 10 Web sites globally, according to Internet site tracking service Alexa, 5 out of those 10 are now based on user-generated content -- i.e., they are social media, social networking or user-contributed media sites. The list includes: YouTube (3), Facebook (5), MySpace (7), Wikipedia (8) and Blogger.com (9).

Do you have any examples of acceleration of this paradigm shift? If so, please share them.