Twitter Joins Facebook, Google, Launches 'Brand Pages' for Marketers | Digital - Advertising Age
Posted by Wendy at 11:24 AM
Twitter's existing brand pages have been under the radar, especially compared with the buildup around Google brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that he's spent the better part of the past year meeting with chief marketing officers, and brand pages were a recurring and frequent request.
Wendy's Note: Nope I wasn't on the list of partners to get access to the Brand Pages but I did get on the #newnewtwitter version right away. This really isn't innovation, its also ran to copy Google+ and Facebook. I am waiting for Twitter to really take the next big leap to incorporate the next new idea. Something that someone hasn't done yet.
Here are the companies who were in the initial launch:
Twitter is launching brand pages with 21 marketers: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell , Disney, General Electric, Hewlett-Packard, Intel, JetBlue, Kia, McDonald's, Nike , PepsiCo, Staples, Verizon Communications Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures, specifically for the release of "Mission: Impossible -- Ghost Protocol." It has also partnered with some charities and individuals that it hasn't disclosed.Do you suppose the only way for innovation is to create a new brand and separate from the existing Twitter?
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I think Twitter needs to figure out where they stand in the social media sprectrum before they do anything really innovative. It's great that they're doing this, they're just following the pack though.