There are many ways to contribute to Wisconsinnovation. You can comment, author a post, submit a working paper on innovation, provide a cool link, or even just make a suggestion to improve our site. We look forward to learning from you and welcoming you to our community!

How to Contribute

Contributing Posts

  • Request to become a co-author on Wisconsinnovation.
  • A confirmation link will be emailed to you.
  • If you are new to blogger, establish your user profile.
  • If you have any additional questions about posting, please contact Wisconsinnovation.
Contributing other Content (links, etc)
  • To contribute links, suggestions or requests, please email Wisconsinnovation.

Blogging Guidelines

Posting Best Practices:
Composing Posts:
  • We recommended that you type your posts directly into blogger.
  • If you copy from Word your post will not submit correctly. Please copy into Notepad or your other favorite text editor and then paste that text into the blog.
  • Always capitalize the first and the last word.
  • Capitalize all nouns, pronouns, adjectives, verbs, adverbs, and subordinate conjunctions ("as", "because", "although").
  • Lowercase all articles, coordinate conjunctions ("and", "or", "nor"), and prepositions regardless of length, when they are other than the first or last word. (Note: NIVA prefers to capitalize prepositions of five characters or more ("after", "among", "between").)
  • Lowercase the "to" in an infinitive.
  • If your post is long, please use paragraphs to organize your thoughts.
  • Please insert a blank line between paragraphs.
  • Hyperlinks can be used to enrich your post
  • Examples include links to source documents, other blogs, websites, etc
  • To insert a link, please use the link creator button in the text editor instead of pasting URLs into your post.
Word Limit:
  • Posts should be no longer than 30 lines (500 words).
  • If your posts are longer than 30 lines, create a summary that links to the full post as shown below:
1. Click on the "edit html" tab

2. Copy the following code into your post
Here is the beginning of my post. <span class="fullpost">And here is the rest of it.<span>

Now, when a reader visits your blog, this post will appear like this on the home page:

Here is the beginning of my post.
Read more!


WisconsInnovation provides a forum for the exchange of ideas regarding innovation. These ideas include forum postings, comments, and working papers from members of the Wisconsin School of Business community and other innovation thought leaders. We welcome your contributions!

Working Papers

These papers communicate ongoing new product development research by members of the Wisconsin School of Business community. The research described in these papers is preliminary and has not gone through an academic review process. The views expressed in these papers are those of the authors and do not necessarily reflect the views of the Wisconsin School of Business.

2008 Papers

Customer Co-Creation: A Typology and Research Agenda
Authors: Aric Rindfleisch and Matthew S. O’Hern
[Summary | Full PDF]

Emerging New Product Development at Nokia Corporation
Author: Bjoernar Johansen
[Summary | Full PDF]

Flat World Knowledge
Author: Mariah Kottke
[Summary | Full PDF]

Improving Innovation at CPG Companies
Author: Jackie Aperi
[Summary | Full PDF]

Marketing Personalization 3.0 – ‘Co-creation’

Author: Adam Needles
[Summary | Link to Full Paper]

Contact Wisconsinnovation

If you have any questions or suggestions, please let us know by sending an email to


Est. 2008 | Aric Rindfleisch | Wisconsin School of Business | Banner Image by Bruce Fritz