WisconsInnovation

Emerging New Product Development at Nokia Corporation
Author: Bjoernar Johansen
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Summary: This paper reveals many of the best practices at Nokia Corporation for New Product Development (NPD). Nokia is one of the most innovative companies in the world with core R&D values that balance innovation and execution. Nokia achieves it's NPD objectives through its organizational structure, open collaboration model, and pyramid business model of competition that brings remarkably competitive and fresh products to market. In additional to internal NPD innovation, Nokia forms external alliances with research institutions, development communities and co-creates products with consumers through Nokia Beta Labs.