Marketing Personalization 3.0
Author: Adam Needles
[Link to Full Paper]
Summary: Adam is a thought leader on the topics of brands, marketing, innovation and technology. In his piece Marketing Personalization 3.0 from the blog Propelling Brands Adam describes the potential uses of social graphs and semantic analysis for marketers. Social graphs are an emerging tool used to customize marketing and sales messages based on your contributions and connections on social networks. Semantic analysis is a field of artificial intelligence that attempts to determine the contextual meaning of written language.
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