Although augmented reality technology has been around for a while, it appears as if it's going to be taking a huge leap in the very near future. According to an article by Wired, gaming giant Nintendo has been developing and is in the finalizing stages of launching a series of augmented reality games. A list of the potential games is given toward the end of the article.
More curious than the release of the games are the marketing implications affiliated with said release. How, in the future, will this spill over into our day-to-day lives, if at all? How will this affect the way people collect and gather information? Is this, in fact, an "augmented" reality, or does it come at the sacrifice of personal interaction? Only time will tell.
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An interesting concept. The corollary to this is augmented reality via technological enhancements or implants within one's body.
For an early look at what this augmentation might look like, check out these Cyber Goggles from Japan:
http://pinktentacle.com/2008/03/cyber-goggles-high-tech-memory-aid/