I saw this and instantly thought of Local Motors. To my surprise it is actually the new Biome concept car by Mercedes-Benz. The theme is "growing" your own car from start to finish in a "nursery" using a Symbiosis system. The results will be a unique and specialized car for each driver since no two cars will ever be the same.
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Cool looking car! The idea of a symbiotic car is very intriguing and congruent with growing interest in the concept of Biomimicry, which seeks to harness lessons from nature to develop innovation solutions. For more information about Biomimicry, take a look at Janine Beynus' TED Video: http://www.ted.com/talks/janine_benyus_shares_nature_s_designs.html
Their idea of creating overtly eco-friendly themes not only through the actual product but through rhetoric such as “Mercedes-Benz Nursery” is a very interesting idea. It aims to pair two ideas that are previously held to be very opposite – the automobile industry and environmentalism. It also brings the whole notion of the hybrid car to the next level. I would love to see the look on people’s faces cruising around town in that. :-)
I definitly think the idea of creating your own innovative car (as well as other products) will be a huge trend in the near future. Customization and Co-creation are only going to be easier as new technologies and businesses are created!
Although I agree that this is a cool idea, I find it hard to believe that it is going to catch on anywhere in the near future. As with Local Motors I feel that the concept may be a bit ahead of its time and will struggle to generate revenue in the short term. Personally, I hope they don't but I'm not sure if they will be able to last until the market trends shift