This article relates to our class because it talks about LEGO, and the challenges the company created by changing strategies throughout the years. One point in the article describes how Lego let its designers and customers "run free" with designs, only to find that these new designs required additional capital in new parts and were far from "kid friendly". LEGO needed to realize its customer and strategy, and has managed to revive its brand by doing so.
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An interesting article. It illustrates the power of sharing. However, in this case, LEGO is sharing ideas not among users but among employees. This seems somewhat similar to P&G's new "Ask Me" initiative.