Co-Creating Dress Shirts

Posted by Michelle at 2:32 PM


I came across a business news article that mentioned this site and decided to check it out. Blank-label.com is a co-creation site that lets users design their own dress shirts (at the moment, only men's shirts are offered, though). First, you pick the fabric of your shirt, and then the style of the cuffs, collar, placket, pocket and shoulders. Next, you can individualize buttons, create a monogram, and design a label. Finally, you get to individualize sleeve length, collar size and fit preference. Shirts start at $55 and add-ons cost and additional $2-$12.

Overall, the site is well-designed and the whole creation process is really easy and user-friendly. I think a great next step for the company would be to introduce a women's shirt as this is an idea that I could see appealing to a lot of women.

 

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3 comments:

  1. Benton said... December 12, 2010 at 5:18 PM

    I think this serves as a great example that almost any industry can use user innovation. It will be fun to see how this particular idea expands, does it make sense to customize your own socks? or Underwear?  

  2. Unknown said... December 14, 2010 at 4:13 AM

    This is a great example of user innovation. And this reminds me of some luxury shoe store in Korea. They are pretty much doing the same thing, you choose the height of the hell, the design, the decoration etc...
    I really hope that BlankLable will expand their variety to women's apparel so that I can order from them.  

  3. WisconsInnovation said... December 15, 2010 at 11:51 PM

    Chunming is right...there are several of these types of customized shirt makers in Korea. This seems to be an extension of this to a global scale.

    If you are ever in Seoul, I recommend custom shirts by Hamilton Shirts in Itaewon.  

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