This is from today's Wall Street Journal. It directly relates to our class discussions regarding how more and more companies are going to online users to gain new and innovative ideas. The article makes reference to Clorox Co, Kraft Foods Inc, General Mills Inc, and Staples as just a few companies that are utilizing the online community.
Labels: Innovation, online community
2 comments:
Subscribe to:
Post Comments (Atom)
A very timely article, Amanda. This article also notes how difficult it is to win in these types of sharing contests, which is why firms that employ co-creation must constantly seek a new influx of contributors.
I thought it was interesting that the article spoke a lot from the perspective of the inventor. To them the whole game has changed with user innovation. Instead of the inventors being the ones trying to broadcast their ideas to a company, now companies are encouraging and demanding more and more ideas from inventors. (Even though winning is very difficult) With more companies employing user innovation techiques, this article mentions that a middle-man is being born between the inventor and the company. The middle-man can take an invention and find the type of user innovation contest it fits best with.