WisconsInnovation

Customer collaboration and co-creation are relatively new ideas. However, as we have seen in class and through readings, more and more companies are taking on these practices and many new companies are solely based off these practices. Gaurav Bhalla, a strategy, innovation, and marketing professional with global experience, examined how customer collaboration and co-creation are becoming mainstream business practices. The ideas are being featured in many conferences around the world with companies like Local Motors being in the spotlight. Further, nonprofit organizations and government agencies are taking advantage of these strategies. See Global Pulse 2010, which was put into place after Obama's speech delivered to the Muslim world in Cairo. It was "a 3 day online collaboration and global conversation" attracting participants from over 155 countries resulting in about 10,000 ideas and opinions. We see here that this idea of collaboration and co-creation can span across cultures. The best part about it- all of us can contribute in any which way. Raj Shah, a key organizer of Global Pulse 2010 quotes, "By listening to each other and collaborating, each of us can become an agent of change and contribute to innovative and sustainable solutions to local and international challenges."