WisconsInnovation

In one of the most anticipated match up of the NBA season, November 25, LeBron James and the Cleveland Cavilers traveled to Madison Square Garden to face the New York Knicks for the first time in the 2008-2009 NBA season. In what is becoming an annual tradition, Nike will use this platform to create excitement and energy around the game of basketball through the newest edition of the Nike Zoom LeBron VI shoe.

The introduction of this specialty sneaker is always a major attraction as the New York City stage could not be brighter. In LeBron’s last visit to Madison Square Garden, Nike introduced the Zoom LeBron V, NY Yankees edition. In this shoe, LeBron scorched the Knicks for 50 points, 10 rebounds, and 8 assists, while grabbing the attention of the sports world. The LeBron V shoes combined the patented LeBron James flare with attributes of New York City, more specially the New York Yankees’ pin stripes and emblem. This NYC edition created an amazing amount of buzz and was regarded as a huge hit. In this latest version, Nike took advantage of the nickname “Big Apple” as inspiration. This shoe is consistent with the features of LeBron, but the colorway is all “Big Apple” as the entire shoe is candy apple red. This all red shoe consists of one of a kind speckled midsole that is synonymous with NYC streetball legendary background. In addition to this specialty shoe being unveiled in the city credited with being the home of modern basketball, the LeBron VI will only be sold in limited edition at selected Nike retailers such as the House of Hoops in Harlem, NY and Niketown in Manhattan, NY. Nike’s innovation of intertwining a city with a specialty sneaker is something that is not often seen as few combinations are as famous as Nike and basketball. Throw LeBron James in the mix and you have the something special aspect that makes this creation different from all others.