WisconsInnovation

There are many things that are part of growing older that I am not looking forward to including the possibility of wearing Depends. However, I am encouraged by KC's recent investment into the product. For the first time in Depend's 25-year history, KC will finally offer a separate product for men and women.

I am surprised that this innovation did not occur years ago, given that men and women are shaped differently and have different leakage needs (yikes!). But, with the aging baby boomer generation, the time to invest couldn't be better. You should feel comfortable recommending these incontinence products to those in need - with this upcoming change, the product will offer 28% better leakage protection.

I am left wondering why KC didn't think of this sooner. 25% improved performance is significant. And now, couples shopping together will have to buy two bags of Depends. This change should improve sales. Way to go KC!