Being a self-proclaimed music connoisseur and, consequentially, a bit of a music snob, the idea that her (mainstream) weirdness, Lady Gaga, is building the future of the music industry admittedly freaks me out a bit. In an article posted in The Washington Post today, contributor Joe Frontiera gives five reasons as to why today's biggest musical phenomenon has developed into a driving force behind all that is pop.
Whether or not I look to Gaga as the fountainhead of cool and chic is beside the point; it is important to glean that Frontiera has a couple interesting points about what fuels innovation. In the section discussing how Gaga has conquered the Internet (her "Bad Romance" video has over 281,000,000 views on YouTube), the author claims that it is her transparency with fans that has allowed her ideas (although they are typically shocking enough) to stand out from the clutter. Additionally, in the section discussing the Haus group (her inner circle of collaborators), Frontiera goes as far to say "every innovator needs a devoted team." Coincidence that we have touched on these topics in class? Probably not.
So, ladies and gentlemen, here is a woman who gets innovation (yes...she is wearing a dress made out of meat - taken from the 2010 MTV Video Music Awards):
Rah, rah, ah, ah, ah
Roma, roma ma
Gaga, oh laa laa...
Want your bad romance
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Great post! Lady Gaga was recently voted as the most influential person in the world by Time magazine.
http://www.time.com/time/specials/packages/article/0,28804,1972075_1972078,00.html
Love her or hate her...she is clearly a cultural innovator. She reminds me of Andy Warhol, who once said, "Don't pay attention to what they write about you, just measure it in inches."
I'm not sure how I feel about Gaga being the most influential person in the world, but I do agree that she has great innovative qualities.
Did you know Gaga's a huge fan of Warhol? "She apparently likes him so much that she reportedly makes her decisions based on imaginary conversations she has with the pop artist."
I have to say that Lady Gaga is really innovative and that's why she is this outstanding in todays music industry.
Being innovative is one of the most important things to be successful in any industry.
As we talked in the class, evolutionally things are happening in small companies rather than bigger ones. This is because, smaller companies are more open to innovation and ready for change.