Tumblr Going Through Users To Fight SOPA

Posted by Wing at 1:03 PM

This article discusses how Tumblr, a blogger website, allowed their users to sign up and receive phone calls from company employees who informed the users on various talking points of the Stop Online Piracy Act (SOPA). Afterwards, the users were connected to their U.S. representatives to voice their opinion on the act. SOPA, if passed, has the potential to severely limit the amount and type of information Tumblr, and other websites such as Youtube and Reddit, would be allowed to post on their site. This move by Tumblr to employ users to fight this act rather than typical corporate lobbying is an innovative approach utilizing customer collaboration.

 

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2 comments:

  1. WisconsInnovation said... November 30, 2011 at 11:24 PM

    An excellent example of the many ways in which users can lend assistance if an organization is humble and open enough to simply ask. Unfortunately, too many organizations view users are only a source of revenue.  

  2. Wing said... December 7, 2011 at 9:09 PM

    Very true. Switching focus from dollars to ideas can lead to long-term gains in more than just bottom lines.  

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