A few days ago I came across an article in Business Week that discussed the relationship between failure and innovation. The article was written by G. Michael Maddock and Raphael Louis Vitón of Maddock Douglas- a company that invents, brands, and markets products "for companies driven by innovation."

The article not only discusses the fact that failure is often a prerequisite to innovation, but also offers advice to employees who want to get their co-workers and companies on-board with their innovative ideas.

Check out this encouraging article: http://www.businessweek.com/managing/content/nov2009/ca20091124_903257.htm

2 comments:

  1. Stephanie Le said...

    This article helped reinforce the idea that failure or mistakes can lead to learning and that these shortcomings can actually allow for more success in the future. What I found particularly interesting though was the point on terminology for initial launches/testing of innovations. I never thought of different terminology (i.e. soft launches vs. beta or prototypes) as having an effect on users.  

  2. Anonymous said...

    I really enjoyed this article since my father is an entrepreneur and I have seen first hand how often innovation fails. Maybe using some of the technique could really effect user trial and success in the future.  


 

Est. 2008 | Aric Rindfleisch | Wisconsin School of Business | Banner Image by Bruce Fritz