Co-Creation: A New Source of Value

Posted by krs1234 at 10:40 PM

Read this interesting article by Ajit Kambil, G. Bruce Friesen and Arul Sundaram on how customer co-creation can only be successful if properly managed:

 

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1 comments:

  1. Aric Rindfleisch said... December 1, 2009 at 9:55 AM

    Excellent point, Richard. Indeed, successful customer co-creation requires careful care and cultivation. As an example of a co-creation effort that failed due a lack of careful management, check out the Million Penguins posting detailed in this blog.  

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