Interpublic Group's Mediabrands has created a venture fund to encourage employees to "step forward and lead our businesses into the future." It is expected 3-5 proposals will receive be selected every year. Reward ideas will focus on new business models, new types of media and marketing services.
This strategy will work will for organizations that already have creative, innovative employees within. Because this unit within IPG is new, they are creating a culture as they go. This venture fund is already communicating to employees that Mediabrands values innovation.
0 comments:
Subscribe to:
Post Comments (Atom)
