WisconsInnovation

While search results presented as blue links may be the current gold standard for web based queries, one company has taken web browsing to the next level.

Sometimes we head to the internet simply to learn more about a subject without having a specific question in mind. Wouldn’t it be nice to review stories and information available on the web as easily as flipping though a magazine? To address this unmet need, "two guys an a gal" in a garage founded Alltop (“all the topics”). This new search engine, a “virtual magazine rack” arranges content by subject. Each page updates from relevant blogs, newspapers, magazines, etc. Even better, rolling the mouse over a headline gives an instant preview so there’s no need to click through to determine if the content is of interest.

Not only is Alltop an innovative way to approach web content, but it also has a site dedicated specifically to innovation, particularly in business. Check it out: http://innovation.alltop.com. The site updates constantly so you never know what you’ll find.