Innovation Gone Wrong?


In early October, leading Japanese toilet manufacturer TOTO unveiled its latest innovation: a motorcycle that runs on human waste. How? Well, the seat of the bike is literally a toilet, fully equipped with a roll of toilet paper too. The company says that the waste is turned into biofuel which powers the machine.

Any buyers? Doubtful. Regardless of the intentions of this initiative, it is a reminder that ideas need to be tested and evaluated before heading to market.

1 comments:

  1. Aric Rindfleisch said...

    A great example of taking sustainable innovation to the extreme!

    This reminds me of the following video:

    http://www.youtube.com/watch?v=ZP_nNemsNT8

    All kidding aside, Toto makes great toilets! I own three--among my proudest possession!  


 

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