Companies often must walk a thin line between great, new innovation and huge, expensive failure. This is a really interesting article from the Harvard Business Review that is a must read for anyone thinking of introducing a new product or idea. Read the article here: http://www.dallascap.com/pdfs/KnowingAWinningBusinessIdeaWhenYouSeeOne.pdf
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Someone has to be the first to introduce a new technology to the world--sometimes it pays off and sometimes it doesn't. If no one was brave enough to try something new, we'd might as well be living in the dark ages.
...Speaking of whether or not a new technology is "worth it or not," here is a link to a new "innovation" of sorts.
http://tech.yahoo.com/blogs/null/151779
The technology is certainly not groundbreaking in any way, but the way it taps into consumers' need for privacy is good marketing.