WisconsInnovation

I came across a business news article that mentioned this site and decided to check it out. Blank-label.com is a co-creation site that lets users design their own dress shirts (at the moment, only men's shirts are offered, though). First, you pick the fabric of your shirt, and then the style of the cuffs, collar, placket, pocket and shoulders. Next, you can individualize buttons, create a monogram, and design a label. Finally, you get to individualize sleeve length, collar size and fit preference. Shirts start at $55 and add-ons cost and additional $2-$12.

Overall, the site is well-designed and the whole creation process is really easy and user-friendly. I think a great next step for the company would be to introduce a women's shirt as this is an idea that I could see appealing to a lot of women.